I read on Seth Godin's Blog something interesting, if not exactly earth shattering today. Seth posed the age-old marketing question of whether we as consumers expect to interact in new, unique ways with a "brand," and by association the company behind the brand.

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I read recently that Apple computer now makes up over 90 percent of the computers sold that cost over $1,000 dollars.

This was interesting, considering that the average Windows PC price was just over $650 for desktops, and just over $700 for laptops.

So, what does this little statistic tell us?

When reading marketing blogs, I am often amazed at how much of the message is still about the company attitude and culture rather than about the product or the marketing of it. The New Marketing, if you can call it that, rightfully proclaims that true marketing begins the moment your earn your first dollar.